We click, we scroll; we swipe, we like and all we end up with are toxic viral memes, online addiction, and the lure of fake news – as if the impossibility of generating anything alternative is coded into the social media platforms on which we spend so much of our lives. Geert Lovink, a scholar, activist, internet critic, and the founder of the Institute of Network Cultures (INC) in Amsterdam, reflects on the self-perpetuating “platform nihilism,” the loop of monetized sociality and drained attention that he described in his most recent book.